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SEGMEN PASAR POTENSIAL DALAM PENGEMBANGAN PARIWISATA KOTA BANDUNG

Cahya Agung Mulyana, S.T., MPPar

2026•Hasil Penelitian dan Pengabdian

Abstract A tourist’s interest with the tourist attraction in Bandung City can be different from one tourist to another. Every tourist has different characteristics according to their preferences with tourism products of Bandung City, and with different characteristics come different needs for each tourist. Tourist segmentation, which is an effort to categorize tourists with same characteristics, has a purpose to give experience and service to the tourists according to their preference characteristics and their segment group’s need. Tourist segmentation is also a process that has to be done in deciding a market target for tourists. The research’s scope including characteristic identification of tourist market in Bandung, which includes the profiles of tourists and the profiles of tourist’s trips; identification of tourist market segment that has potential to be further developed by Bandung government; and identification of preferences and needs of that aforementioned tourist market segment. The scope area of this research is the administrative area of Bandung City. The author uses a descriptive analysis approach to the profile and characteristic of potential tourism market segment’s trip in Bandung. The final conclusion from this research is an identification of existing market segment of tourists which has a potential to be further developed by Bandung City government, which uses identification of tourist characteristics from social, economical, and demographical side, as well as identification of trip characteristics; the founding of preference and needs of market segment of tourism in Bandung City; and the formularization of recommendations for tourism development that is suitable with the needs of potential tourist market segment.

tourist segmentationpotential market segmenttourist’s preferences

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PENGARUH NISBAH BAGI HASIL TERHADAP PREFERENSI MASYARAKAT MEMILIH PRODUK-PRODUK PENDANAAN PADA PERBANKAN SYARIAH DENGAN FAKTOR FINANCIAL LITERACY SEBAGAI VARIABEL INTERVENING

2019•Artikel Penelitian dan Pengabdian

ABSTRACT This study investigates whether the profit-sharing system affects the preferences of choosing the funding product at Islamic Banks and if so , whether the effect is mediated by financial literacy. Using a sample of 385 customers of Islamic banks in Tanah Datar district, under condition 2018, this study reveals that the profit-sharing system and financial literacy is positively associated with the preferences of choosing funding products. This study proves that this association is significantly mediated by financial literacy. This finding offer the empirical evidence of the importance of financial literacy on the relationship between the profit-sharing system and the preferences of choosing the funding product. It indicates that the system of profit sharing in Islamic banks will not make people turn to Islamic banks without education of the Islamic financial system itself. Furthermore, this research recommends strategy of increasing market share of Islamic Bank by increasing public’s finance literacy. Keyword: financial literacy; islamic bank; preferences; profit sharing

Keyword: financial literacyislamic bankpreferencesprofit sharing

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ORIENTASI BUDAYA DAN RELIGIUSITAS DALAM MANAJEMEN KREDIT SERTA DAMPAKNYA TERHADAP KINERJA SOSIAL BANK PERKREDITAN RAKYAT

2018•Artikel Penelitian dan Pengabdian

BSTRACT This study investigates the implementation of culture and religiosity in credit management and then attempts to analyze the effect of culture and religiosity to the breadth of outreach in Rural Banks. This research is a quantitative study based on a survey at Rural Banks in West Sumatera Indonesia in 2018, with a sample of 52 Rural Bank. Data were collected by using questionaire and analyzed by PLS- regression.. The independent sample t-test also applied to compare the breadth of outreach or social performance in Conventional Rural Banks and Islamic rural banks. This study proves that the breadth of outreach is influenced by culture and religiosity and there is no difference of the breadth of outreach between Conventional Rural Bank and Islamic Rural Bank. These finding extends the predictor of the breadth of outreach in Rural Banks and offer a more established model of causal relationships between culture and religiosity to the breadth of outreach. This study also proves that there is no difference in the breadth of outreach between Conventional Rural Banks and Islamic Rural Banks, which means that there are no differences in the achievement of the social performance of these two types of micro financial institutions. Keywords: breadth of outreach; culture; religiosity; rural bank

Keyword: financial literacyislamic bankpreferencesprofit sharing

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