Abstrak
Abstract A tourist’s interest with the tourist attraction in Bandung City can be different from one tourist to another. Every tourist has different characteristics according to their preferences with tourism products of Bandung City, and with different characteristics come different needs for each tourist. Tourist segmentation, which is an effort to categorize tourists with same characteristics, has a purpose to give experience and service to the tourists according to their preference characteristics and their segment group’s need. Tourist segmentation is also a process that has to be done in deciding a market target for tourists. The research’s scope including characteristic identification of tourist market in Bandung, which includes the profiles of tourists and the profiles of tourist’s trips; identification of tourist market segment that has potential to be further developed by Bandung government; and identification of preferences and needs of that aforementioned tourist market segment. The scope area of this research is the administrative area of Bandung City. The author uses a descriptive analysis approach to the profile and characteristic of potential tourism market segment’s trip in Bandung. The final conclusion from this research is an identification of existing market segment of tourists which has a potential to be further developed by Bandung City government, which uses identification of tourist characteristics from social, economical, and demographical side, as well as identification of trip characteristics; the founding of preference and needs of market segment of tourism in Bandung City; and the formularization of recommendations for tourism development that is suitable with the needs of potential tourist market segment.