ThesisOpen AccessPDF tersedia
2025•Skripsi, Thesis, Disertasi, dan Tugas Akhir
This study is entitled "The influence of location and promotion on product purchasing decisions at the GP Serba 35,000 store on Jl. Raya Gurun Aur, Kubang Putiah". The problems related to this study are the narrow parking location, the number of stores that are the same as the GP Serba 35,000 store that have a more strategic location and the lack of promotion carried out at the GP Serba 35,000 store on Jl. Raya Gurun Aur, Kubang Putiah. This study aims to determine and analyze the influence of location and promotion on product purchasing decisions at the GP Serba 35,000 Store on Jl. Raya Gurun Aur, Kubang Putiah. The population in this study were buyers of the GP Serba 35,000 Store on Jl. Raya Gurun Aur, Kubang Putiah from 2023-2024 as many as 5,236 people. The sample collection in this study was 100 respondents with data collection techniques through distributing questionnaires. The data analysis method applied in this study is multiple linear regression analysis with the help of SPSS Version 30 software. Based on the results of the study, location and promotion have a positive and significant effect on purchasing decisions. This states that the level of influence of location and promotion variables together on purchasing decisions is 54.6%, the remaining 45.4% is influenced by other variables not analyzed in this method.
ThesisOpen AccessPDF tersedia
2019•Skripsi, Thesis, Disertasi, dan Tugas Akhir
Tesis ini atas nama REZKINA HAYATI, Nim. 3011.7013 dengan judul “PENGARUH RELIGIUSITAS DAN BUDAYA TERHADAP PRILAKU KONSUMEN MUSLIM DALAM MEMBELI MAKANAN KAFE (Studi Kasus Remaja Muslim Kota Bukittinggi)”. Penelitian ini bertujuan untuk mengetahui pengaruh religiusitas dan budaya terhadap keputusan pembelian dalam membeli makanan kafe di Bukittinggi secara parsial atau simultan. Desain penelitian ini adalah kuantitatif korelasional. Populasi adalah remaja muslim kota Bukittinggi Sampel penelitian ini adalah remaja muslim kota bukititnggi yang membeli makanan kafe. Selanjutnya penentuan pengambilan sampel yang akan dijadikan responden dilakukan secara purposive sampling, dengan mengambil dan memilih remaja muslim yang ada di Bukittinggi sebagai responden. Berdasarkan hasil penelitian dapat disimpulkan bahwa : secara parsial Religiusitas dan Budaya berpengaruh positif terhadap keputusan pembelian dalam membeli makanan kafe, sedangkan Religiusitas dan Budaya secara simultan berpengaruh terhadap keputusan pembelian dalam membeli makanan kafe dimana kontribusi koefisien determinasi (R Square) adalah 38,8% dan sisanya 61,2% dipengaruhi oleh variabel lain yang tidak termasuk dalam regresi kesamaan ini atau variabel yang tidak diteliti.
ArticleOpen AccessPDF tersedia
2019•Artikel Penelitian dan Pengabdian
ABSTRACT
Micro, small and medium enterprises (MSMEs) are a rapidly growing business in Indonesia today. So this is what makes the need to develop business (MSMEs) in this area such as the Roti Rima business in the city of Padang. This study discusses the pricing, product quality, and location of the decision to buy Rima Roti in the city of Padang. The research method used is associative with multiple linear regression analysis techniques. The population of consumer research Roti Rima was 210 stores and the sample was 138 respondents. Processing data using validity test, reliability test, multiple regression analysis and hypothesis testing. Therefore from the results of the study indicate that prices do not affect purchasing decisions, while product quality and location have a significant positive influence on purchasing decisions. Because of that the Roti Rima company must improve product quality in order to increase purchasing decisions. By applying the right price will make it easier for companies to achieve success. By speeding up the price will create a satisfaction or profit that is obtained by the company, while the other elements (product, distribution, and promotion). In addition, there are also elements of flexible besipat marketing while the other side is a measuring instrument that is (including goods and services) that are obtained to get goods and services
Keywords: price, product quality,location, purchasing decisions
