Abstrak
This study is entitled "The influence of location and promotion on product purchasing decisions at the GP Serba 35,000 store on Jl. Raya Gurun Aur, Kubang Putiah". The problems related to this study are the narrow parking location, the number of stores that are the same as the GP Serba 35,000 store that have a more strategic location and the lack of promotion carried out at the GP Serba 35,000 store on Jl. Raya Gurun Aur, Kubang Putiah. This study aims to determine and analyze the influence of location and promotion on product purchasing decisions at the GP Serba 35,000 Store on Jl. Raya Gurun Aur, Kubang Putiah. The population in this study were buyers of the GP Serba 35,000 Store on Jl. Raya Gurun Aur, Kubang Putiah from 2023-2024 as many as 5,236 people. The sample collection in this study was 100 respondents with data collection techniques through distributing questionnaires. The data analysis method applied in this study is multiple linear regression analysis with the help of SPSS Version 30 software. Based on the results of the study, location and promotion have a positive and significant effect on purchasing decisions. This states that the level of influence of location and promotion variables together on purchasing decisions is 54.6%, the remaining 45.4% is influenced by other variables not analyzed in this method.