Pengaruh Brand Imgae, Brand Trust, Word Of Mouth Terhadap Preferensi Memilih Bank Syariah dengan Religious Behavior sebagai Variabel Moderating (Studi Kasus Mahasiswa dan Dosen FEBI IAIN Bukittinggi)

Abstrak

This studi aims to analyze how much influence brand image, brand Trust, word of mouth have on preferences for Choosing Islamic Banks with Religious Behavior as a Moderating variabel. The form of this research ia correlational quantitaive, with data processing using SPSS 20.0. the population in this study where students an lecturers of FEBI IAIN Bukittinggi with a Population of 802. On this study, a sample of 240 respondents was taken with was detetmined using the slovim formula with a critical value of 5% .

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