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Tokopedia Marketplace, The Effect Of Digital Marketing And Service Quality On Purchase Decisions

2023•Artikel Penelitian dan Pengabdian

Traditional media marketing is becoming increasingly impacted by technology. Businesses can communicate, share information, and advertise their goods and services online. One of the online buying sites is Tokopedia. In Q1 2013, the top three online shopping platforms with the greatest growth in demand were Tokopedia, Amazon, and eBay. While Lazada and Shoppe, the two most popular online markets that are often downloaded on smartphones, have been the kings of online marketplaces, Tokopedia is the most commonly used application among Indonesians. This proves that Indonesians visit Tokopedia frequently and shop there right now. The purpose of this study is to ascertain (1) how digital marketing influences consumers' purchase choices on the Tokopedia marketplace.

Word of MouthDigital MarketingService QualityDecisions Purchase Tokopedia

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THE EFFECT OF SERVICE QUALITY AND PRICEONCUSTOMER SATISFACTION AND ITS IMPACTONTHELOYALTY OF SIANTAR EXPRESS TRAIN CUSTOMERS

2022•Artikel Penelitian dan Pengabdian

The Siantar explicite ducate is one of the transportations utilized bythehumans of Medan town to travel to Pematang Siantar. The objective of thisobserve ist check and examine the impact of carrier fine, price on patronpleasure and its effect onclient loyalty. The sampling technique use disaccidental Sampling that sampling based totally on who are the contribut or soft hepopulace who coincidentally meet researcher who can provide the necessarydata. The statistics analysis technique is carried out by using statistics evaluation routeevaluation. Carrier excellent has fine and substantial effect on purchaser pride, charge has a effective and big impact on customer delight, carrier qualityhaseffective and impact on part on loyalty, price has positive and sizable impact onpurchaser loyalty, patron pride has a fantastic and size able impact on customer loyalty, carrier exceptional has a tremendousand significant effect on purchaser loyalty via pleasure customers, fees have a nice and massive impact on customer loyalty via customer delight of the Siantar specific train. Siantar explicit trainclients might be loyal while using the Siantar express educate provider, thatisbecause the client is of the same opinion toreuse the train service and shows toothers.

Service qualityPriceCustomer SatisfactionCustomer Loyalty

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