Abstrak
The book contains updated case studies to reflect the latest situations. It has up-to-date technology references for print and broadcast news processes. The chapter on Cyber PR contains all the latest technologies and how they affect the PR process. At the end of every chapter useful websites are listed. The book also includes exercises for building high confidence level.· Part I. Preparation · Part II. General Practice · Part III. The PR Campaign · Part IV. Special Circumstances · Part V. Crisis Mgmt.
Kata kunci
Public relations