Abstrak
This study aims to determine the application of sharia marketing strategies and sharia business management at the Ikhlas Store SME in facing modern market competition. This study uses a qualitative method with a descriptive approach. Data collection techniques were conducted through interviews with the business owner, employees, and customers of Toko Ikhlas, as well as supporting documentation. Data analysis was carried out through the stages of data reduction, data presentation, and conclusion drawing, then linked to the theory of sharia marketing strategy, the 4P marketing mix, and sharia business management. The results of the study indicate that Toko Ikhlas implements a simple yet adaptive Islamic marketing strategy through product management in line with community needs, fair and transparent pricing, choice of an easily accessible business location, and honest promotion through social media and direct service. This strategy is supported by friendly service and efforts to maintain good customer relations. The implementation of Islamic business management is reflected in realistic business planning, business operations that uphold the values of honesty and trustworthiness, and supervision.