Silpi

Pesona Tigo Koto SIlungkang

Strategi pemasaran produk pembiayaan mikro syariah pada BMT AL-HIJRAH BUKITTINGGI dalam meningkatkan jumlah nasabah

ABSTRACT This thesis was prepared by SILPIA RAHAYU No Bp/Nim. 3317,071 Islamic Banking Undergraduate Study Program with the title "Marketing Strategy for Sharia Micro Financing Products at BMT Al-Hijrah Bukittinggi in Increasing the Number of Customers". The purpose of this study is to find out how the marketing strategy of sharia microfinance products at BMT Al-Hijrah Bukittinggi in increasing the number of customers. This research is a field research using a qualitative approach, using primary data and secondary data. The data collection method used is observation, interview, and documentation. The data processing method used is the SWOT analysis method. From the research that the authors conducted, it can be concluded that the marketing strategy of sharia microfinance products at BMT Al-Hijrah Bukittinggi in increasing the number of customers is carried out using the SO strategy, namely: Using the Promotion Strategy of BMT Al-Hijrah Bukittinggi through straightening intentions, picking up the ball, and service ( services) to reach people who have not opened sharia microfinance. Optimizing the marketing team to achieve targets in sharia microfinance. Utilizing products that are most in demand by customers are savings products so that more people open sharia microfinance. With so many promotions, financing will increase so that they are taken through savings funds and thrown into customer financing Provide the best service to customers in informing the use of sharia microfinance products in order to establish good cooperation between institutions and the community regarding sharia microfinance.