Sistem Kepariwisataan Kota Bandung
<p> Tujuan penelitian mencoba meninjau Sistem Kepariwisataan di Kota Bandung dengan melihat elemen-elemen pembentuknya.</p>
Profil penulis
MULYA
6 karya publik ditemukan.
Examining The Determinants of Using e-Money Prepaid Software for Millenial Generation
This study examined the importance of promotion and Perceived Ease of Use in the decision to use e-money prepaid software for the millennial generation in Indonesia. This study was quantitative research carried out through a field survey on some college students in West Sumatra province in Indonesia in 2021. Data were collected using a questionnaire that was distributed through Google Forms for 297 respondents and analyzed using Multiple Linear Regression. The finding has concluded that 51.6% of variations in the decision to use e-money prepaid software for young people could be explained by factors of promotion and Perceived Ease of Use. These two factors were strong predictors of the decision on using e-money for this consumer segment. Promotion and Perceived Ease of Use, both of them partially have a significant positive effect on consumer decisions to use e- money. This empirical finding has offered empirical evidence of consumer behavior by examining some predictors for the decision on the use of e- money for the millennial generation. This study recommends practical implications for some principals or e-money issuers to update the system so that they always highlight the "ease of use" principle for all users through the application which let users more easily find and use its features, adding to the features on the interesting list of merchants and various promotions.
"Buku Bunga Rampai : Sejarah Pendidikan Pariwisata Indonesia"
<p> Menulis Buku Bunga Rampai</p>
SEGMEN PASAR POTENSIAL DALAM PENGEMBANGAN PARIWISATA KOTA BANDUNG
Abstract A tourist’s interest with the tourist attraction in Bandung City can be different from one tourist to another. Every tourist has different characteristics according to their preferences with tourism products of Bandung City, and with different characteristics come different needs for each tourist. Tourist segmentation, which is an effort to categorize tourists with same characteristics, has a purpose to give experience and service to the tourists according to their preference characteristics and their segment group’s need. Tourist segmentation is also a process that has to be done in deciding a market target for tourists. The research’s scope including characteristic identification of tourist market in Bandung, which includes the profiles of tourists and the profiles of tourist’s trips; identification of tourist market segment that has potential to be further developed by Bandung government; and identification of preferences and needs of that aforementioned tourist market segment. The scope area of this research is the administrative area of Bandung City. The author uses a descriptive analysis approach to the profile and characteristic of potential tourism market segment’s trip in Bandung. The final conclusion from this research is an identification of existing market segment of tourists which has a potential to be further developed by Bandung City government, which uses identification of tourist characteristics from social, economical, and demographical side, as well as identification of trip characteristics; the founding of preference and needs of market segment of tourism in Bandung City; and the formularization of recommendations for tourism development that is suitable with the needs of potential tourist market segment.
KKN Daring 2021
KKN 2021 yang dilakukan secara daring membuat buku rampai yang diterbitkan ber ISBN dan ada HAKI nya
Supervisor Mahasiswa Kuliah Kerja Nyata dari Rumah (KKN_DR) Tahun 2022
KKN_DR