Entrepreneurship and New Venture Formation
Practicality is the hallmark of this new text that focuses on the process of launching a new business venture. It takes readers from stimulating creative thinking, to translating the entrepreneurial “spark” into a successful business, to making the transition from entrepreneur to manager and developing an exit strategy. Unlike some competitors, this book is not a modified small business text.Strong practicality—lots of “hands- on” tools readers can use to actually launch a business.